Roku is the most strategically important CTV platform for home-screen visibility, according to 62% of senior streaming executives surveyed for Looper Insights’ new Home Screen Economy report. The finding lands at a pivotal moment: with Fox’s reported $22 billion acquisition of Roku, control of a leading TV operating system could give a major media company significant influence over how streaming apps and content are surfaced to viewers.
Media Play News covers the survey results and the wider measurement gap they expose. The report, based on responses from 63 senior streaming executives across the US, UK and Western Europe, finds that the industry broadly views the CTV home screen as premium media inventory – but lacks reliable tools to verify what they’re actually paying for.
The numbers tell a striking story. Read the full coverage and the report below to see how the gap between strategic priority and commercial reality is shaping the next phase of CTV investment.
👉 Read the coverage:
- Media Play News – Looper Insights: Streaming Execs Say Roku Most Important CTV Platform for Home Screen Visibility
👉 Read the full report: The Home Screen Economy
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