The CTV home screen has become contested real estate – and small design changes are having outsized consequences for the services competing for placement on it. Looper Insights’ Q2 2026 CTV Interface Intelligence report, covered by PPC Land, tracks how recent interface updates across major platforms shifted prominence for the biggest streaming apps, studios, and sports leagues – converting those shifts into dollar terms through $MPV™ (Dollar Media Placement Value, Looper’s metric for the estimated value of CTV promotional placement).
PPC Land sets the findings in the context of a broader industry movement treating the home screen as a priced, measurable surface – from programmatic moves by Samsung to record home screen revenues reported by Nexxen. The full report gets into which services gained and lost ground through Q2, and what it means for streamers and rights holders negotiating and verifying placement.
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👉 Read the full report: CTV Interface Intelligence Quarterly UI/UX Report – Q2 2026
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