State of Streaming features Looper Insights’ Q2 UI/UX data in a wide-ranging analysis of how CTV interface changes – from Apple TV’s home screen redesign to Roku’s largest overhaul in a decade – are reshaping promotional visibility across the streaming landscape.

Looper tracked $MPV™ across distributor apps before and after key interface updates, surfacing shifts in placement value that were invisible without third-party measurement. The piece uses the data to explore a question with implications for the whole industry: as platforms evolve their interfaces, how well equipped are content owners, advertisers, and rights holders to understand what those changes mean for their visibility – and their investment?

👉 Read the coverage:

• State of Streaming – Reading the Tea Leaves: Does Apple’s Home Screen Already Quietly Favour the Asset Most People Expect It to Buy?

👉 Download the Looper Insights Q2 UI/UX Report: CTV Interface Intelligence Quarterly