Media Play News, Chris Colombo, and Next TMT spotlight Looper Insights’ latest Streamer of the Month report, examining how platforms competed for attention across U.S. connected TV home screens in January. January revealed a clear pattern: studios leaned into...
A great read from The Current on how rising Super Bowl ad prices are accelerating the push for better measurement across streaming and TV 🏈 As Super Bowl ad costs continue to climb, Lucas Bertrand, CEO of Looper Insights, weighs in on how advertiser...
Media Play News features a new article by Francesca Pezzoli, VP of Marketing at Looper Insights, exploring how February 8 may mark a turning point for live sports on streaming. The article focuses on Peacock’s upcoming broadcast of both Super Bowl LX and the 2026...
NewscastStudio featured Looper Insights in its coverage examining how Peacock will manage the unprecedented challenge of streaming both the Super Bowl and the Winter Olympics on the same day. The article draws on Looper Insights’ analysis to explore how discovery and...
London – January 30, 2026 – Looper Insights, the leading CTV merchandising analytics platform, today announced its unique measurement of Samsung TV 2025 in the UK, alongside new coverage of DirecTV Gemini Air in the US. The company launched its new Home...
