Free ad-supported streaming is rising fast, but is it rising right? This new report, based on a survey of 1,115 U.S. members of the public and 37 media executives, reveals how FAST is reshaping the streaming equation, and what might be stalling its momentum. Key...
Our June Streamer of the Month findings were highlighted in Media Play News and also featured in the Streaming Research Roundup by StreamTV Insider, spotlighting the platforms and titles that stood out in Connected TV visibility. Apple TV+ continued its sports...
In a compelling segment of Next TMT Talks, Lucas Bertrand, CEO of Looper Insights, unpacks how studios like Disney+, Amazon, Apple, and Tubi can measure true visibility in the crowded CTV landscape – thanks to the metric Media Placement Value (MPV™). From...
June was no slow build. Streamers came out swinging from the first of the month, turning up the volume on tentpoles, sports, and special events to secure real estate across connected devices. Whether it was tactical title drops, perfectly-timed promos, or long-game...
Deutschlands Streaming-Landschaft kennt keine ruhigen Monate. Der Juni brachte strategische Manöver, plattformübergreifende Überraschungen und eine Mischung aus globalen Ambitionen und lokaler Stärke. Und da eine wachsende Zahl von Plattformen um die begrenzte...
