The Last of Us vs. Severance: A Merchandising Face-Off

The Last of Us vs. Severance: A Merchandising Face-Off

In the latest Entertainment, Media & Licensing – 04/13 Overview, Chris Colombo examines how Max and Apple TV+ executed their digital storefront strategies in the lead-up to new seasons of The Last of Us and Severance. Featuring data from Looper Insights, the...
Are Streamers Overestimating the Power of Sports?

Are Streamers Overestimating the Power of Sports?

Looper Insights has been featured in The Desk, which explored the key findings from our recent research into the role of live sports in driving streaming subscriptions. The article focuses on a growing theme in our data: while streamers continue to position live...
The Live Sports Streaming Disconnect

The Live Sports Streaming Disconnect

Our latest research into live sports and streaming continues to gain traction – with new features in Media Play News and Cynopsis. Media Play News took a closer look at our February study, uncovering a clear disconnect between how the industry views live sports...
Looper Insights Featured in TheWrap

Looper Insights Featured in TheWrap

We’re excited to share that Looper Insights has been featured in TheWrap for our latest research into one of streaming’s biggest current bets: live sports. Back in February, we set out to better understand the real value of sports in the streaming ecosystem –...