As the 2024 Summer Olympic Games approach, understanding how to dominate digital real estate is essential for streaming success. Explore the digital merchandising triumphs of the 2022 Winter Olympics and Super Bowl 2024 with our comprehensive analysis. KEY HIGHLIGHTS:...
Off the back of The Super Bowl LVII domination, kicked off by Paramount+ in February, another streamer took full advantage of this momentum by diving into the ripple effect. You may or may not be a “Swiftie” at your core, but that likely didn’t deter Taylor Swift from...
Starting with the obvious, February saw Paramount+ dominate the digital storefronts to promote its coverage of The Super Bowl LVIII. This highly anticipated event saw The Kansas City Chiefs beating the San Francisco 49ers, with Usher dazzling the audience with an epic...
