July 2026 asked a lot of UK audiences: a World Cup, Wimbledon, summer reality and a franchise sequel, all competing for the same connected TV real estate. Across the top CTV devices, the question of which streamers and titles captured the most valuable placement had a...
The measure of which streamers and titles claimed the most valuable real estate on the top CTV devices told a clear story in July: the FIFA World Cup 2026 was the dominant force of the month. But it was not the only story – scripted drama and genre content also...
