The streaming race didn’t slow down in February, with platforms making bold plays, strategic experiments, and high-profile promotions to keep audiences locked in. From Super Bowl-fueled momentum to surprising shifts in content prominence, the month proved that in streaming, fortunes can change fast. But with so much happening, the real question is – who took the top spot? For the full rankings and even more industry moves we haven’t covered here, check out February’s US Merchandiser of the Month report.
Prime Video came out swinging this month, with Reacher leading the charge. The action-packed hit topped the charts with an MPV™ score that put it ahead of the competition, though some of January’s biggest titles saw a notable drop in digital prominence. But Prime Video wasn’t done there – with Invincible Season 3 and You’re Cordially Invited also securing top-ten spots, the platform proved it wasn’t playing second fiddle to anyone. And with the other streaming giants making their own power moves, how did Prime Video stack up in February’s rankings? The full report here has the breakdown.
Meanwhile, Tubi pulled off a game-changing move, streaming Super Bowl LIX for free for the first time ever. The strategy paid off, drawing in millions of viewers and reinforcing the growing power of ad-supported platforms in the streaming wars. But Tubi wasn’t the only one capitalizing on football’s biggest night – Samsung TV, LG TV, Google TV, Apple TV, and Fire TV all jumped in with high-impact Super Bowl promotions, featuring striking imagery, real-time call-to-actions, and premium placement to capture the event’s massive audience. With streaming making up nearly half of all Super Bowl viewership, digital platforms proved they’re no longer a second screen – they’re the main stage. Want to see how Tubi’s numbers compared to last year’s big game on Paramount+? The full February US Merchandiser of the Month report has all the details.
Beyond sports, streaming services continued to experiment with new content strategies. Warner Bros. surprised audiences by dropping 31 free movies on YouTube, on their own channels, offering crowd favourites to a global audience without a Max subscription. The move signals a larger shift in how studios approach free content – maintaining control while leveraging YouTube’s massive reach.
Meanwhile, platforms also took the opportunity to spotlight Black storytelling in honor of Black History Month. Pluto TV showcased hit titles on Fire TV like Power, Coach Carter, and Tyler Perry’s Sistas, while Google TV featured a lineup of acclaimed films like Black Panther and Selma. Over on Google, Tubi made sure Summer of Soul was front and center, using the power of music and film to celebrate cultural history.
These are just a few of the headlines shaping the streaming space this month. With even more shake-ups, surprise hits, and bold strategic plays defining February, there’s plenty more to uncover. For the full rankings, top-performing platforms, and every must-know moment, check out February’s US Merchandiser of the Month.
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