MERCHANDISER OF THE MONTH
AUGUST 2023
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Prime Video takes back 1st place for total
Media Placement Value™
We looked at 12 devices* in the US to see who was winning the Top Promotional real estate.
This month, Prime Video overtakes Max to snap up 1st place for total MPV™ performance, due to high prominence on the digital storefronts. Many other Apps followed Prime’s example with Apple TV+ overtaking Peacock, Paramount+ overtaking Netflix and Hulu overtaking Freevee.
*Roku, Google TV, Fire TV, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity
Peacock hits the digital storefronts with a double whammy in terms of merchandising prominence, having two titles in the top 2 spots, ‘The Super Mario Bros. Movie’ and ‘Twisted Metal’. Netflix drops out of the leaderboard entirely, whilst Max is nowhere to be seen for the second month in a row.
Super prominence for Peacock
This month, Peacock’s ‘The Super Mario Bros. Movie’ shoots into 1st with an impressive MPV™ score of 1,845 in the US, the title dominating the digital arena with a large number of placements in the top real estate.
With strong Call to Actions, branding and vibrant materials star-studded with beloved and world renowned game characters, the promotion was a 10 out of 10 show.
Top to bottom: Samsung TV US, Roku US, Fire TV US
Stan is PS4’s one and only
With an incredibly rare placement, Stan left no room for any other competitor to hijack user attention on PS4 AU.
Stan’s ‘Twisted Metal’ expanded its landing page placement by adding a Dedicated Block in the ‘Featured’ row of the ‘Discover’ tab. The App utilised the space perfectly with bespoke artwork showing off 4 characters across the 4 small spots, with a strong Call to Action for the fans ‘Based on the Playstation cult classic video game’ within the larger spot.
PS4 AU
Placement excellence for the Emmy’s
Prime Video was the star of the show, claiming a Top Banner on Airtel IN to boast of their Emmy Nominated titles ‘The Marvelous Mrs. Maisel’, ‘The Lord of the Rings: The Rings of Power’ and ‘Daisy Jones and The Six’.
A perfectly enticing Call to Action paired with incredible branding from Prime Video was sure to secure them an award for best Top Banner this month.
Airtel IN
There’s a new UI in town
This month, Vizio TV spiced things up with a New UI which banished the individual ‘Home’, ‘Shows’ and ‘Movies’ tabs to unify content with a single ‘Home’ tab. A sidebar is also now the way for Users to navigate through the platform rather than an overhead bar.
This move from Vizio TV is sure to keep users engaged and partners happy with an improvement for the visibility of their content.
Vizio TV US
Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.
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