September brought a renewed sense of momentum to the UK streaming market. From the kick-off of the UEFA Champions League to a wave of high-profile debuts and fan-favourite comebacks, streamers used the month to balance event-driven spectacle with familiar comfort viewing. But in a month full of movement, which streamers truly cut through? The September UK Streamer of the Month report has the full breakdown.
At the app level, competition remained intense. Global services maintained high visibility across connected TV devices, while public service broadcasters and local players showed their staying power with distinctive campaigns and headline titles. The balance between international scale and domestic storytelling continued to define the UK streaming landscape – and the latest data reveals just how tightly the contest played out.
Title rankings reflected that variety. A returning hit held firm at the top, while a long-running procedural made a striking debut and a new BBC release found momentum of its own. Elsewhere, fresh ITVX originals and Disney+ family favourites carved out space in an increasingly crowded autumn line-up. For a full look at the £MPV™ rankings, campaign insights and title-level analysis, explore the September UK Streamer of the Month report.
Sport, as ever, proved a unifying force. The UEFA Champions League’s group-stage kick-off delivered some of the month’s most visible campaigns, with high-energy creative showcasing Europe’s elite clubs across major connected TV platforms. From full-screen takeovers to coordinated cross-device promotion, football once again commanded the spotlight.
Beyond the pitch, streamers tapped into pop culture nostalgia and seasonal timing to sustain attention. ITVX brought a cult classic back into focus at the perfect cultural moment, while Tubi leaned into familiar thrills with a fresh twist on a long-standing franchise. These well-timed revivals turned nostalgia into impact, showing that timing remains one of streaming’s sharpest tools.
And then came a truly homegrown highlight. The Great British Bake Off returned to screens with a vibrant, wide-reaching campaign across Sky Q, Fire TV and Google TV – one that mixed warmth, humour and unmistakable British charm. The result was a reminder that even amid blockbuster competition, national favourites still command powerful attention.
Industry headlines rounded out the month with signs of strength and change: record SVOD household growth, rising investment in British production, and fresh data on the enduring pull of public service broadcasters. Together, they paint a picture of a market that’s evolving fast – but never losing sight of what makes UK audiences tick.
Which apps translated visibility into measurable £MPV™ impact, and which titles defined September’s success story? The full rankings, creative highlights and campaign insights await in the September UK Streamer of the Month report.
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