August kept the UK streaming market in motion, as global giants extended their dominance while local broadcasters fought to hold ground. From blockbuster dramas and cultural campaigns to the long-awaited return of live sport, the competition for viewer attention felt sharper than ever. Want to know who rose above the rest? The August UK Streamer of the Month report has the full breakdown.
Seven of the month’s top ten titles came from international streamers, underlining just how strong their grip on UK screens has become. Netflix captured multiple slots at the top of the rankings, while Prime Video and Paramount+ maintained visibility through a mix of global hits and familiar franchises. Domestic services still landed notable wins, but the scale of international momentum was clear.
Sky, however, offered a reminder of how local strategy can stand out. Its promotions combined the high-profile return of a BAFTA-winning comedy with a campaign tied to South Asian Heritage Month – a dual approach that showcased both mainstream originals and culturally resonant programming. Virgin TV took a different tack, spotlighting value through its Mubi partnership and reminding audiences that price still has a place in the conversation.
Sports returned as a major driver of visibility. Sky marked the Premier League’s comeback with a full swimlane takeover, Prime Video secured Champions League prominence on Samsung TV, and ITVX highlighted esports competition on PS4. BBC iPlayer also got in on the action, showcasing its Match of the Day presenters on LG TV – together creating a month where football and beyond were front and centre.
Industry headlines added further intrigue, with renewed debate around PSB collaboration, Paramount signaling fresh commitment to Channel 5, and the BBC acknowledging YouTube’s growing role in the UK market. Together, these moves point to an industry adapting quickly to stay competitive in a rapidly shifting landscape.
So which apps claimed the highest £MPV™ scores, which titles drove the most value, and which strategies cut through the noise? The full rankings, campaign breakdowns, and title-by-title analysis are all in the August UK Streamer of the Month report.
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