After eight consecutive months leading the UK app rankings, BBC iPlayer has finally slipped, making room for a new streamer to take the crown. The shift wasn’t a slow erosion but a sharp, well-timed play by a rival platform that landed several high-performing titles in key promotional positions across the most competitive storefronts. The result? A clear shake-up at the top. Curious who climbed past the BBC? You’ll find all the answers in the May UK Streamer of the Month report.
May’s leaderboard was shaped by a combination of factors: timing, title synergy, and smart device strategy. The top-performing app didn’t rely on one blockbuster alone, it placed multiple titles in the Top 10, each capturing viewer attention across connected TV devices like Fire TV, Sky Stream, Roku, and Apple TV. From tightly edited promos to coordinated placement across hardware ecosystems, this was a campaign that clearly knew how to convert visibility into measurable value.
Meanwhile, BBC iPlayer, though no longer in the #1 slot, delivered one of the month’s most balanced slates. Doctor Who (MPV™ 1,164) continued to hold its ground as a reliable flagship, while Race Across the World (MPV™ 1,167) generated sustained excitement in the unscripted space. The return of I Kissed a Boy added something fresh, earning notable exposure across Sky and Apple platforms, showing iPlayer’s ability to balance legacy formats with vibrant, contemporary programming. While it may have dropped from the top, the BBC’s promotional muscle was still very much in play.
The top title this month hit an MPV™ of 1,504, the highest of any content across all platforms. Want to find out which title took the crown and helped shift the rankings? You’ll find it in the May UK Streamer of the Month report.
ITVX, meanwhile, is clearly ramping up its efforts – and it’s working. Just behind BBC iPlayer in the app rankings, the platform’s latest promotional push made an impact across key devices, and one of its featured titles even captured a top spot in the title rankings. From standout placements on Fire TV and Virgin 360 to distinctive visual campaigns, ITVX is showing signs of serious momentum. Want to see which titles they pushed, how they appeared across devices, and the promo imagery that helped drive performance? You’ll find all that and more in the May Streamer of the Month report.
So who rose, who held on, and who might be building toward a breakout next month? The data tells a clear story. For full MPV™ rankings, app-level movement, and deeper insight into the promotions and news that shaped May’s momentum, make sure to explore the full report.
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