In the highly competitive world of streaming, AMC Networks needs to constantly acquire, engage, and retain audiences by premiering new programming and leaning into its vast content library. This is especially important when planning for the release of new instalments of key franchises like The Walking Dead Universe. To help ensure growth, the company needed a way to optimize its merchandising strategy, boost audience awareness, drive engagement and effectively time marketing efforts around key premieres.
AMCN turned to Looper Insights to leverage a data-driven solution that would allow them to better optimize their marketing strategy across partner platforms. This collaboration provided insights that enabled the company to strategically plan paid and earned media efforts to maximize viewership while benchmarking success ahead of major releases, including the original series The Walking Dead: Daryl Dixon and the original film Late Night with the Devil.
