Our latest FAST report continues to generate strong media interest – a huge thank you to The Desk, Media Play News, and Cynopsis for spotlighting the findings.

Together, the coverage highlights both the momentum and the complexity of the FAST (Free Ad-Supported Streaming TV) space, where discoverability and differentiation remain top challenges. Based on insights from U.S. consumers and senior media executives, the report offers a timely snapshot of where the FAST market is headed, and what needs to happen next.

📖 Read the full coverage:
👉 Looper: Free streaming channels are abundant, but challenges remain – The Desk
👉 Looper Insights Study: Consumers, Media Execs See Promise, Pitfalls in FAST Marketplace – Media Play News
👉 While 88% of viewers say they’re open to exploring free ad-supported channels, 50% of executives believe FAST is overcrowded – Cynopsis

As FAST evolves from catch-up TV to a frontline streaming model, it’s clear that both viewers and platforms are still navigating what comes next.