Media Play News, Chris Colombo, and Next TMT spotlight Looper Insights’ February Streamer of the Month report, examining how platforms competed for attention across U.S. connected TV home screens.
February showed a clear split in strategy. HBO Max built visibility through broad, consistent promotion across its catalog, while Peacock concentrated attention around major live events – led by the Winter Olympics Milano Cortina 2026, which generated over $10.5M in $MPV .
Using Looper’s proprietary Dollar Media Placement Value ($MPV™) metric, the report highlights how timing, placement, and concentrated moments of attention are shaping the streaming wars.
👉 Read the coverage:
• Media Play News – Looper Insights: Olympics, Prime Video Top February Streamer of the Month Charts
• Chris Colombo – Entertainment, Media & Licensing – Overview & Insights 03/22
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