Several media and industry publications – including TheDesk.net, Media Play News (Next TMT Talks), Sports Business Journal, NCS | NewscastStudio, Cynopsis, State of Streaming and TV Tech – have highlighted insights from the new Looper Insights survey report Who Will Control Sports Streaming in 2026?, which explores how executives across the streaming, broadcast, sports, and technology sectors expect the sports media landscape to evolve.
Coverage across these outlets highlights key findings from the research, including the increasing influence of global streaming platforms, the importance of scale and audience data in the next cycle of sports rights negotiations, and why major sports events often generate short-term subscription spikes rather than sustained growth.
Executives surveyed also identified Amazon Prime Video as the platform most likely to hold the strongest position in sports streaming by 2026, reflecting broader industry expectations that global distribution and platform ecosystems will play an increasingly decisive role in the future of sports media.
A big thank you to TheDesk.net, Media Play News (Next TMT Talks), Sports Business Journal, NCS | NewscastStudio, Cynopsis, State of Streaming and TV Tech for covering the research and helping advance the conversation around the future of sports streaming, and to Next TMT’s Daniel Frankel and David Bloom for discussing the report’s key findings on the Media Play News podcast.
👉 Read the coverage:
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TheDesk.net – Looper survey: Streamers set to dominate sports media rights
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Media Play News (Next TMT Talks) – The Week’s MPN Video Podcast
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Sports Business Journal – Survey: Tech companies may have upper hand in sports rights negotiations
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NCS | NewscastStudio – Scale and data poised to reshape the next cycle of sports rights deals
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Cynopsis – Cynopsis 03.12.26
- State of Streaming – The Sports Streaming Industry Just Told You Who Wins. It’s Not Who You Think.
- TV Tech – Survey Reveals Streamers’ Dominance Over Media Sports Rights
👉 Read the full report: Who Will Control Sports Streaming in 2026?
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