Streaming Made Easy features Looper Insights in its latest Above the Fold analysis by Marion Ranchet, looking at how the three NBA rights holders showed up on connected TV home screens during the opening weeks of the 2026 playoffs.
Using Looper Insights’ data collected across ten US CTV environments, the piece breaks down the distinct tactical approaches each streamer took – from Peacock’s broad multi-platform footprint to Prime Video’s matchup-specific creative and ESPN’s access-led pricing strategy. The analysis reveals where each broadcaster found its edge, and identifies one proven live sports tactic that all three left on the table.
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