State of Streaming features Looper Insights in its analysis of Fox’s $22 billion bid to acquire Roku, with CEO Lucas Bertrand quoted on why the deal signals a fundamental shift in where streaming competition is being fought.
Bertrand’s read on the acquisition: “Fox’s acquisition of Roku shows that the next phase of streaming competition is no longer just about owning content. It is about controlling the environment where viewers decide what to watch.” State of Streaming’s June Unified Streaming Power Index had already ranked Roku #1 – ahead of the deal breaking – as the most important company in streaming for advertisers, on the strength of its OS-level gateway into 100 million US households.
Lucas also joined the State of Streaming podcast to dig into Looper’s Q1 $MPV data ahead of the World Cup, including how Roku’s Milan-Cortina Winter Olympics hub generated $36 million in Media Placement Value – one of the strongest hub executions on record – and what that template means for the fragmented, multi-broadcaster challenge of the 2026 FIFA World Cup.
👉 Read the coverage: So Fox Wants to Buy Roku. Do You Know Why?
👉 Listen to the podcast: How the Home Screen Became the Most Valuable Real Estate in Streaming
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