Media Play News features Looper Insights VP of Marketing Francesca Pezzoli in an opinion piece examining what Fox’s planned acquisition of Roku reveals about where streaming competition is really heading.
The piece argues that the strategic centre of gravity in television is shifting from content libraries and sports rights to the OS layer – where discovery, advertising, and consumer behaviour converge. For studios, advertisers, and agencies, the message is direct: in a market defined by choice, visibility on the platform can no longer be treated as a secondary marketing consideration.
👉 Read the coverage:
- Media Play News – The Streaming Wars Have Moved to the TV OS
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