Media Play News, Chris Colombo, and Next TMT spotlight Looper Insights’ latest Streamer of the Month report, examining how platforms competed for attention across U.S. connected TV home screens in January.
January revealed a clear pattern: studios leaned into award-season momentum and eventized programming with concentrated storefront pushes rather than broad catalog promotion. Certain titles received sustained, high-impact visibility, while select platforms translated that strategy into outsized overall promotional value. In a fragmented discovery environment, homepage real estate is no longer marketing support – it is competitive territory.
Using Looper’s proprietary Dollar Media Placement Value ($MPV™) metric, the report tracks how strategic timing, premium placement, and platform-level execution shaped the month’s streaming wars.
👉 Read the coverage:
• Chris Colombo – Entertainment, Media & Licensing – Overview & Insights 02/15
• Next TMT
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