Collaboration eliminates visibility blind spots and connects merchandising analytics with personalization intelligence to boost engagement and revenue.

LONDON, UNITED KINGDOM, August 27, 2025 — Looper Insights, the leading SaaS analytics provider and XroadMedia, the experts in personalization and content discovery, are joining forces to create a single source of truth that captures all aspects of streaming merchandising, whether paid, editorial or algorithmic.

This partnership will allow streaming services, global broadcasters, and Direct-to-Consumer platforms to connect visibility data with real-time personalization, closing the gap between how content is promoted and how it is discovered.

Together, the solutions unlock new revenue streams for paid, promotional and algorithmically placed content and apps. Service providers can gain insights into user behaviour and predictive consumption patterns for better data-centric decision making, streamlining operations and reducing data silos.

Lucas Bertrand, CEO, Looper Insights, said, “Streaming success starts with visibility and ends with engagement. By combining Looper’s merchandising intelligence with XroadMedia’s personalization expertise, we give platforms a unified data source to see, understand and act on every opportunity to connect with their audiences.”

Adolf Proidl, CEO, XroadMedia, comments, “Our mission has always been to help our clients deliver the most relevant content to their users. The combination of our personalization engine and Looper Insights’ powerful analytics will help marketing teams create content that captivates audiences and campaigns that drive results.”

To learn more about this partnership, you can visit XroadMedia at 5.C20 at IBC 12-15th September.