Our latest innovation has been getting strong attention – thank you to Media Play News and Next TMT for spotlighting the launch of our new Sports Visibility Tracker.

The tool enables leagues, broadcasters, and platforms to measure live-sports promotional visibility across Connected TV home screens, hundreds of devices, and more than 25 countries. In his Next TMT interview with Daniel Frankel, Looper Insights Founder & CEO Lucas Bertrand dives into how it works, why visibility matters for sports streaming, and how real-time data is transforming game-day strategy.

📖 Read and watch:
👉 Looper Insights Launches Sports Visibility Tracker to Measure Promotions – Media Play News
👉 Inside Looper Insights Sports Visibility Tracker – Lucas Bertrand & Daniel Frankel (YouTube) – Next TMT

As live sports drive engagement across streaming, visibility is becoming a key metric of success – and the Sports Visibility Tracker shows exactly where the wins happen.