A closer look at the hidden economy of CTV home screens – and why measuring true prominence is becoming essential as competition for visibility intensifies. 📺
Looper Insights was recently featured in an interview with Faultline, where our Founder & CEO Lucas Bertrand joined Tommy Flanagan to discuss how the industry is evolving beyond traditional metrics when evaluating performance across Connected TV platforms.
The interview explores:
- How Looper Insights reveals the hidden economy of CTV home screens
- Why weighted placement value provides a clearer view of promotional performance than traditional share-of-voice metrics
- How sports rights are becoming a powerful lever in CTV negotiations – and why promotional errors can carry major financial consequences
- What comes next as the industry moves from measurement toward intelligence
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