The AI conversation in streaming has spent a lot of time focused on what audiences see – recommendations, search, personalisation. But according to Looper Insights’ latest research, the more immediate gains are happening further upstream.

NewscastStudio covers findings from “The Other AI: Operational Intelligence in Streaming,” a Looper Insights report based on a survey of 23 senior executives across streaming services, studios, distributors and technology providers. The results point to a clear industry lean toward operational uses of AI – analytics, workflows, metadata, digital shelf visibility – as the area where impact is most felt right now. The report also surfaces a notable gap between how much interest there is in AI-driven operations and how prepared organisations actually feel to deploy it.

There’s enough in the data to reframe how the industry thinks about where AI investment should go first.

👉 Read the coverage:

• NewscastStudio – Streaming executives point to AI impacts in analytics and workflows

👉 Read the full report: The Other AI: Operational Intelligence in Streaming