As linear TV continues to fade, the question of who controls content discovery is becoming the defining battleground in streaming. In this week’s MPN Video Podcast, Next TMT’s David Bloom explores that shift, drawing on Looper Insights’ report “The Other AI” – which finds viewers spend an average of 14 minutes searching for something to watch, while 19% abandon the search when they can’t find it.
Lucas Bertrand, Founder & CEO of Looper Insights, joins the conversation alongside Geoff Clark, CEO of acTVe Streaming and DOCUMENTARY+, and Jeff Clanagan, President and Chief Distribution Officer at Hartbeat. The panel explores how AI and predictive analytics can help teams make smarter decisions about promoting content across the digital shelf – and why the AI story that may matter most in streaming is not the one everyone is talking about.
👉 Listen to the podcast:
- Media Play News – This Week’s MPN Video Podcast: Managing the Digital Shelf With AI
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