State of Streaming features Lucas Bertrand, CEO of Looper Insights, in its latest article, The True Cost Of The Invisible Shelf: What It Costs Fans, Advertisers, And Rights Holders, alongside a dedicated podcast episode exploring how merchandising and placement are reshaping streaming economics.
The article examines the growing disconnect between content availability and discoverability, highlighting how failures in signposting, navigation, and interface design erode value for fans, advertisers, and rights holders. Findings underscore that placement quality directly impacts performance, with merchandising errors occurring at scale across major platforms.
In the accompanying podcast, Lucas expands on these themes, introducing Media Placement Value (MPV™) as a framework to quantify attention in streaming environments. The discussion positions discovery as a merchandising problem, where visibility – not just content – determines outcomes across acquisition, engagement, and monetization.
👉 Read and listen:
• The True Cost Of The Invisible Shelf: What It Costs Fans, Advertisers, And Rights Holders
• How Media Placement Value Quantifies Attention for Streaming Apps with Lucas Bertrand, CEO of Looper Insights
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