The discovery layer is no longer passive. AI systems now determine what millions of viewers find – and what they never see. Looper Insights surveyed eighteen senior executives across streaming, broadcast and device manufacturing to find out which regulatory framework they believe should govern it.
No single approach commanded a majority. But the direction of travel was clear – and the urgency was near-universal.
Inside the Report
Algorithmic Visibility Obligations – The most-backed framework. Should regulated and public service content be actively surfaced within AI recommendation systems – not just stocked in a catalogue and left to algorithmic chance?
Retrieval Accuracy Standards – If a viewer explicitly asks a voice assistant for a broadcaster’s content, must that system return a correct answer – and what does the evidence say about how often it currently does?
AI Platform Designation – The structural argument. Smart TV operating systems and voice assistants have become the new gatekeepers of content discovery. Should they be regulated as such?
Fair Integration Rights – Before ranking or accuracy, broadcasters need the right to be in the AI’s index at all. Without equitable access, does every other framework operate on a tilted playing field?
The Window Is Narrowing – The majority of executives expect meaningful regulatory activity within twelve months. The consensus is not on which framework is correct – it is on the need to move.
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