With Fox’s $22 billion acquisition of Roku on the horizon, questions around CTV home page visibility are taking on a new dimension. Lucas Bertrand, Founder & CEO of Looper Insights, sits down with Rick Howe on The Friday Fireside to get into exactly that – and a lot more.
The conversation covers how Looper Insights measures home page visibility across streaming services, and how individual services can use that data to evaluate not just their own promotional performance, but their competitors’ too. It’s a practical look at what CTV home screen real estate is actually worth, and how the industry is starting to put a number on it.
👉 Listen to the podcast:
- The Friday Fireside – Lucas Bertrand from Looper Insights
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