As connected TV platforms increasingly shape how audiences discover content, prominence on the interface has become a critical competitive battleground. Algorithms, platform design, and commercial placements now play a major role in determining which streaming...
London – March 5, 2026 – Looper Insights, the leading CTV merchandising analytics platform, today released a new report, “Legendary February: A Review of the Milan Cortina Winter Olympics and Super Bowl LX,” analyzing how NBCUniversal executed a dual-event...
Sports streaming is entering a new phase as global platforms, technology ecosystems, and sports rights holders compete for structural control of the industry. As audiences fragment across services and rights fees continue to rise, influence is increasingly defined not...
London – March 5, 2026 – Looper Insights, the leading CTV merchandising analytics platform, today released a new report, “NBA All-Star Game: Inside NBC and Peacock’s Push to Win Over the U.S.”, analyzing how NBCUniversal leveraged its cross-platform...
A closer look at the hidden economy of CTV home screens – and why measuring true prominence is becoming essential as competition for visibility intensifies. 📺 Looper Insights was recently featured in an interview with Faultline, where our Founder &...
