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Prime Video’s Reacher Tops $5M in $MPV

Prime Video’s Reacher Tops $5M in $MPV

Our latest Streamer of the Month data has been featured in Chris Colombo’s Entertainment, Media & Licensing – Overview & Insights 04/20, highlighting the top performers in digital storefront promotion for March. Reacher claimed the No.1 title spot with a...
Streamer of the Month Debuts in Media Play News

Streamer of the Month Debuts in Media Play News

We’re thrilled to see our newly rebranded Streamer of the Month report featured for the first time in Media Play News. A big thank you to the team for spotlighting our March findings and helping share how CTV promotion is shaping streaming success. Building on the...
The Last of Us vs. Severance: A Merchandising Face-Off

The Last of Us vs. Severance: A Merchandising Face-Off

In the latest Entertainment, Media & Licensing – 04/13 Overview, Chris Colombo examines how Max and Apple TV+ executed their digital storefront strategies in the lead-up to new seasons of The Last of Us and Severance. Featuring data from Looper Insights, the...
Are Streamers Overestimating the Power of Sports?

Are Streamers Overestimating the Power of Sports?

Looper Insights has been featured in The Desk, which explored the key findings from our recent research into the role of live sports in driving streaming subscriptions. The article focuses on a growing theme in our data: while streamers continue to position live...