by Lucas | Jun 5, 2025 | News
Is the industry keeping up with how viewers are actually using YouTube? A new report, based on our new survey of 1,115 U.S. consumers and 65 senior media executives, reveals a growing disconnect between perception and behavior. Nearly half of consumers now primarily...
by Lucas | Jun 5, 2025 | News
We’re excited to see our CEO, Lucas Bertrand, profiled in the Center for Data Innovation’s 5 Questions interview series. In the Q&A, Lucas speaks with David Kertai about how Looper Insights is helping studios, streamers, and broadcasters take control of content...
by Lucas | May 29, 2025 | Reports
YouTube is reshaping the TV landscape, but is the industry keeping up with how viewers are actually using it?This report, based on a survey of 1,115 members of the public and 65 senior media executives in the U.S., uncovers a fast-moving shift in how YouTube is...
by Lucas | May 27, 2025 | News
We’re excited to share that our CEO, Lucas Bertrand, spoke to Mike Shields for his latest Next in Media article, “Inside the Heated Battle For TV-Screen Real Estate.” The piece explores the fast-changing dynamics of streaming discoverability and how platforms are...
by Lucas | May 19, 2025 | News
Our April Streamer of the Month insights were featured in Media Play News and Chris Colombo’s Entertainment, Media & Licensing – Overview & Insights 05/26, spotlighting the titles and platforms leading CTV visibility last month. Apple TV+’s Friday Night...
