Our latest FAST report continues to generate strong media interest – a huge thank you to The Desk, Media Play News, and Cynopsis for spotlighting the findings. Together, the coverage highlights both the momentum and the complexity of the FAST (Free Ad-Supported...
Our CEO, Lucas Bertrand, is featured in a compelling Q&A with Media Play News, where he explores how marketing analytics – not just content – drives streaming success in today’s increasingly crowded marketplace. Lucas discusses how Looper...
Free ad-supported streaming is rising fast, but is it rising right? This new report, based on a survey of 1,115 U.S. members of the public and 37 media executives, reveals how FAST is reshaping the streaming equation, and what might be stalling its momentum. Key...
Our June Streamer of the Month findings were highlighted in Media Play News and also featured in the Streaming Research Roundup by StreamTV Insider, spotlighting the platforms and titles that stood out in Connected TV visibility. Apple TV+ continued its sports...
In a compelling segment of Next TMT Talks, Lucas Bertrand, CEO of Looper Insights, unpacks how studios like Disney+, Amazon, Apple, and Tubi can measure true visibility in the crowded CTV landscape – thanks to the metric Media Placement Value (MPV™). From...
