Coverage of our December Streamer of the Month rankings highlights how competition for Connected TV visibility intensified during the year-end window.
Media Play News reported that Landman topped December’s title rankings, leading Looper Insights’ Streamer of the Month charts based on Dollar Media Placement Value ($MPV™). The report broke down the top titles and apps promoted across CTV platforms in the U.S., with Prime Video, Paramount+, and HBO Max leading the app rankings by $MPV.
In separate analysis, Chris Colombo’s Entertainment, Media & Licensing – Overview & Insights 01/18, drew on Looper Insights’ December data to highlight how strategy separated winners. His commentary noted Paramount+’s presence across multiple Top 10 titles, HBO Max’s concentrated impact across fewer releases, and the effectiveness of focused tentpole strategies from Prime Video and Apple TV.
Chris also highlighted how seasonal dynamics shaped December’s results, pointing to the growing influence of platform-led merchandising and discovery surfaces during the most competitive month for CTV home screens. FAST platforms were again noted for their strong showing, reinforcing their expanding role in the discovery landscape.
📖 Read the full coverage:
👉 Looper Insights: ‘Landman,’ Prime Video Top December Streamer of the Month Charts — Media Play News
👉 Entertainment, Media & Licensing – Overview & Insights 01/18 — Chris Colombo (Substack)
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