In the competitive landscape of digital entertainment marketing, strategic and data-driven approaches are essential. This handbook provides marketers with five key steps to enhance their digital campaigns on connected TV devices. Key Steps: Evaluate Current Campaigns:...
The streaming universe is ever-expanding, and bundling has emerged as the latest strategy in the quest to keep the attention of wandering subscribers. But what does this mean for marketers having to promote them? Let’s weigh out just some of the pros and cons, and see...
LONDON, UNITED KINGDOM, July 16, 2024 — Looper Insights, the leading end-to-end SaaS analytics and insights solution in the Media & Entertainment industry, is excited to announce the launch of two new proprietary metrics: $MPV (Dollar MPV) and pMPV...
June saw football fans across Europe and around the globe kick back as UEFA Euro 2024, the crème de la crème in footie, kicked off. This highly anticipated event began in Berlin on June 14th, marking the pinnacle of European football. Being a highly anticipated event,...
