by Fran Pezzoli | Dec 19, 2024 | Blog
November brought with it a hearty helping of fresh drama, clever campaigns, and deals designed to grab attention. From fan-favorite returns to gripping true-crime tales and the inevitable Black Friday battle for our wallets, it was a month that highlighted how...
by Fran Pezzoli | Dec 19, 2024 | Blog
We’re well and truly wrapped up in the festive spirit as November bows out. The month brought plenty of surprises from the streaming heavyweights, who aren’t just keeping up – they’re shaking things up. From tweaking platforms to diving headfirst into live...
by Fran Pezzoli | Dec 12, 2024 | On-demand Webinars
In today’s fast-evolving digital landscape, traditional metrics like Share of Voice (SOV) are no longer enough to evaluate the true impact of media placements. That’s where “From Data to Dollars: Maximizing Streaming ROI with Media Placement Value™” comes...
