November brought with it a hearty helping of fresh drama, clever campaigns, and deals designed to grab attention. From fan-favorite returns to gripping true-crime tales and the inevitable Black Friday battle for our wallets, it was a month that highlighted how streamers are evolving to stay ahead in a crowded market. Whether diving into audience trends or promoting the unmissable, the industry served up plenty to unpack – and, as always, we’re here to dig into the details.
The BBC has made its first license fee increase in three years, rising by £5 to £174.50 in 2025. While this adjustment keeps pace with inflation, the bigger story lies in the UK government’s plans to revisit the broadcaster’s funding model. It’s a classic case of traditional media grappling with new-world challenges – will the BBC adapt with the times or stick to its roots and hope the storm passes? Furthermore, economic factors, among other considerations, continued to shape streaming habits across the UK, with more households gravitating toward affordable, ad-supported plans offered by the major streaming platforms. But which streaming service is stealing the spotlight for digital merchandising, making all the right moves to grab attention and turn browsers into binge-watchers? Take a look at our latest rankings with our Merchandiser of the Month November report.
On the content front, we’ve been handed a platter of binge-worthy delights – perfect timing for the season of hibernation. Apple TV+ set the bar high this month with Blitz, a powerful cinematic achievement from Sir Steve McQueen, starring Saoirse Ronan. Far from relying solely on its own platform, the film commanded prominent real estate across Roku, Sky Q, and Samsung, signaling a calculated strategy to reach audiences where they are, not just where they’re expected to be. November also saw the return of some beloved dramas, much to the delight of long-time fans.These fan favorites didn’t just return quietly; they were strategically promoted across platforms, ensuring their audience stayed engaged. Want to take a look at the campaigns for yourself? Check out our latest Merchandiser of the Month November report.
ITVX also provided us with some lighter fare with the return of I’m A Celebrity, Get Me Out Of Here! It just doesn’t feel like the festive season until this classic arrives back on the scene, does it? Prominently featured across major platforms, it drew fans back into the jungle, promising its ever-absurd challenges, proving once again that reality TV knows how to pull a crowd. In all honesty, we’re largely there for Ant and Dec.
As November drew to a close, Black Friday sparked a battle for audience attention: ITVX dropped the price on its premium tier, Paramount+ rolled out enticing deals for new subscribers, and Sky Store pampered its VIPs with exclusive discounts. It’s a fitting end to a month where the UK streaming market proved its ability to pivot, innovate, and find fresh ways to capture and engage audiences in an ever-competitive space. Curious to see which apps and content excelled in digital merchandising? You’ll also be able explore an in-depth look at all the major stories highlighted here, and more, in our UK – November Merchandiser of the Month report.
