August didn’t take a vacation. Streamers used the final stretch of summer to stack their slates with new originals, blockbuster tie-ins, and high-profile product launches. From industry-shaking mergers to experiments in sports and animation, the race for screen dominance showed no signs of slowing. The big question: who turned the month’s chaos into commanding visibility? The August US Streamer of the Month report has the full breakdown.
On the app front, momentum shifted again at the top of the leaderboard. Prime Video widened its lead with a mix of returning favorites and bold originals, while HBO Max reminded everyone that prestige plus placement still goes a long way. The Roku Channel made an aggressive play for households with its mix of library depth and promotional pushes, keeping it firmly in the hunt.
When it came to titles, The Summer I Turned Pretty refused to relinquish its crown, racking up another month of growth with a double-digit merchandising jump. But it wasn’t alone. Peacock’s Twisted Metal roared back with a multi-platform push that made it impossible to miss, while HBO Max leaned hard into scripted drama and big-screen adaptations. Want to know how the rest of the field stacked up? The August US Streamer of the Month report has the full $MPV™ rankings.
Industry news also added fuel to the fire. Paramount and Skydance finalized their merger in an $8.4 billion deal, reshaping the competitive landscape with a new leadership team and sharpened identity. Meanwhile, ESPN took a major step into direct-to-consumer territory, rolling out a new flagship app that integrates betting, stats, and live viewing in one package.
Creative campaigns kept pace with the headlines. Disney+ made its animated ambitions clear, devoting premium placements to new Marvel spin-offs and locking down cross-platform presence. Elsewhere, prestige dramas claimed premium takeovers, while rival platforms leaned on big event-style launches – one chilling, the other pure adrenaline. And it wasn’t just the streamers making noise; device partners turned homes into blockbuster venues with wide-scale promotional pushes.
With new originals, global tentpoles, and structural industry shifts all colliding at once, the scramble for attention has rarely been this fierce. Which platforms and titles secured the highest $MPV™ wins, and which placement strategies stood out across devices? Dive into the full August U.S. Streamer of the Month report for rankings, campaign insights, title-level data, and all the moves shaping streaming’s next act.
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