June was no slow build. Streamers came out swinging from the first of the month, turning up the volume on tentpoles, sports, and special events to secure real estate across connected devices. Whether it was tactical title drops, perfectly-timed promos, or long-game bundling, visibility was the name of the game. Want to see who made the biggest plays and how they pulled it off? It’s all in the June US Streamer of the Month report.
Apple TV+ leaned into strategic firepower this month, proving that dominating the screen doesn’t require volume, just precision. With just three titles, the platform pulled in more than $11.5 million in $MPV™, led by Major League Soccer, Friday Night Baseball, and Stick. Strategic placements across major connected TV devices helped propel Apple TV+ to the top, showing just how far high-impact positioning can go.
But if Apple TV+ went lean, Prime Video went wide – and won big. With a mix of fresh originals, franchise favorites, and consistent performers, the platform delivered one of the most balanced slates we’ve seen this year. Its title-level visibility added up fast, and when paired with standout app momentum, the scale of its performance was hard to ignore. Want to know which titles helped drive the surge and where Prime landed on the leaderboard? You’ll find the full picture in the June US Streamer of the Month report.
Peacock was anything but quiet. Its 50th anniversary campaign for Jaws was hard to miss, a full-screen push across Apple TV, Roku, Xumo, and Samsung TV that turned nostalgia into a summer marketing weapon. Then came the reality wave, as Love Island USA lit up Fire TV and Google TV with a warm-weather rollout that kept things hot and heavy.
June also brought a surge of visibility around Pride-focused programming, led by Pluto TV’s 24/7 RuPaul takeover, a bold play that captured attention all month long. Cox Contour followed suit with a curated row celebrating LGBTQ+ stories – a signal that editorial curation still plays a major role in platform differentiation.
And as bundling returned to the spotlight, Disney+ and Hulu revived their popular combo, while Prime Video teamed up with STARZ and BET+ to package premium content into sleek offers. These moves came just as streamers looked to stay sticky in a crowded summer window.
And while one global juggernaut made its long-awaited return at the end of the month, its full impact on the U.S. rankings may not be clear just yet – but early signals are worth watching. If there was one takeaway from June, it was this: scale matters, but strategy wins. The platforms that earned their screen time weren’t necessarily the ones with the most content, they were the ones who showed up best. For full $MPV™ rankings, campaign breakdowns, and title-by-title analysis, explore the June US Streamer of the Month report.
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