July didn’t just roll in – it came with rebrands, retro vibes, and reality TV heat, all fighting for prime connected TV space. But in a month where platforms pulled wildly different levers, who really turned visibility into dominance? The July U.S. Streamer of the Month report has the full picture.
The month opened with one of the biggest brand reversals we’ve seen this year: Warner Bros. Discovery officially dropped “Max” and brought back “HBO Max.” The move? A deliberate shift toward the prestige and polish of the HBO name, signaling a focus on premium curation over volume play. What that means for future on-screen positioning is one of the many storylines to watch inside this month’s rankings.
From there, the summer turned decidedly nostalgic. Pluto TV pulled 90s heavyweights back into rotation with prime device placements that made them impossible to scroll past. Disney+ matched the energy, giving early-2000s teen staples a glossy “Throwback” spotlight and tapping into both original fans and a whole new generation. These retro moves weren’t just for fun, they were calculated bids for cross-generational engagement. The question? How much did they actually move the needle in $MPV™. You’ll find the answer in the July U.S. Streamer of the Month report.
Peacock kept its reality streak alive, spinning off its biggest dating format into a post-show follow-up that landed top-tier placements across key devices. Warner Bros. Discovery also staked its claim on one of summer’s biggest TV events, securing unmissable slots on platforms like Cox Contour 2 and Apple TV to make sure rivals stayed well out of the water.
And while July brought big moments for content, it also brought big plays on pricing. STARZ and Paramount+ went head-to-head with aggressive short-term offers, locking down high-value positions across multiple device ecosystems. Internationally, Sky Italy and Telecentro Argentina showed how bold creative and local storytelling can make a splash far beyond their home markets.
From app-level winners to $MPV™ rankings and the placement strategies shaping the U.S. market, the July U.S. Streamer of the Month report tracks who’s earning the screen – and who’s fighting to get back on it. Dive into the full rankings, campaign breakdowns, title-by-title analysis and industry news now.
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