Formula 1’s move from ESPN to Apple TV is one of the biggest US media shifts of the year. Chris Colombo’s latest analysis looks at what it means for the sport’s American audience, from deeper engagement across race weekends to a younger fan base 🏎️
To show how Apple is backing the switch, Chris turns to Looper Insights’ $MPV™ (Dollar Media Placement Value, the metric for the value of CTV promotional placement) data. He places Formula 1 in the top 10 titles across 13 major US connected TV platforms in June and compares its visibility with other major sports properties.
Read the coverage 👇
- Chris Colombo – F1 on Apple: The Audience May Be Changing More Than the Ratings
)