Our VP of Marketing, Francesca Pezzoli, is featured in NCS’s preview of IBC 2025, exploring how operational AI and business intelligence are reshaping the backbone of broadcasting.

Francesca highlights how machine learning can help value on-screen placements across digital storefronts – giving partners a clearer view of where marketing spend delivers the greatest impact. She also points to the operational layer, often overlooked in industry discussions, where automating metadata management, auditing, and insight generation can strip away hidden inefficiencies and unlock long-term value.

A big thank you to NCS for including Francesca’s perspective in this timely discussion on the technologies transforming broadcast operations.

Read the full article:
👉 IBC 2025 Preview: Operational AI and business intelligence reshape broadcasting infrastructure – NCS