Our April Streamer of the Month insights were featured in Media Play News and Chris Colombo’s Entertainment, Media & Licensing – Overview & Insights 05/26, spotlighting the titles and platforms leading CTV visibility last month.
Apple TV+’s Friday Night Baseball ranked as the most promoted title across connected TV, with Apple’s sports programming – including MLS Season Pass – driving a combined Dollar Media Placement Value ($MPV™) of 9M.
Returning franchises also made a strong impact. The Last of Us, The Handmaid’s Tale, and The White Lotus together delivered more than 16.5M in $MPV, showing just how much streamers are investing in visibility during key premiere and finale windows.
📖 Read the full coverage:
👉 Looper Insights: ‘Friday Night Baseball’ Top Promoted Content Across CTV Platforms in April – Media Play News
👉 Entertainment, Media & Licensing – Overview & Insights 05/26 – Chris Colombo
From live sports to franchise tentpoles, April’s results show how targeted investment in digital merchandising continues to shape what wins the screen.
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