We’re excited to see our CEO, Lucas Bertrand, profiled in the Center for Data Innovation’s 5 Questions interview series. In the Q&A, Lucas speaks with David Kertai about how Looper Insights is helping studios, streamers, and broadcasters take control of content visibility across Connected TV platforms.
From how Media Placement Value (MPV™), Dollar Media Placement Value ($MPV™), and Performance Media Placement Value (pMPV™) were developed, to the role of real-time screen data in measuring marketing performance, Lucas outlines how Looper Insights is turning digital storefront strategy into a measurable advantage for content owners.
📖 Read the full interview:
👉 5 Questions with Lucas Bertrand – Center for Data Innovation
As CTV platforms grow more complex and competitive, this feature offers a clear look at why visibility, and the ability to measure it, is becoming central to success in streaming.
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