🏆 Ready to win the fight for the home screen?
It’s no secret that getting into a streaming app isn’t the finish line, it’s the start. What happens next, whether your content gets buried on page three or lands front and center at eye level, decides whether anyone ever finds it. Most teams have no visibility into that fight at all.
In this episode, The Talkback Panel: Winning the CTV Home Screen, Rick Howe (The iTV Doctor) sits down with leaders from across the CTV ecosystem to unpack exactly how that real estate works, who controls it, and where it’s headed.
📺 What You’ll Learn:
- 🛒 How merchandising value actually gets measured – Why “shelf space” on a home screen works like grocery store placement, and how CPMs and device reach turn a tile position into a real number.
- 📋 Why the EPG is stuck in the 1990s – With 400+ channels crammed into one grid, the traditional channel guide is becoming a bottleneck. Learn why personalization, not expansion, is the fix.
- 🎯 Where personalization is already working today – Real examples of content surfacing to the right viewers with zero data ever changing hands between platforms and content partners.
Plus, hear an unfiltered platform-versus-content perspective on the Fox-Roku deal, the future of ad-supported streaming, and why bots (not people) are the ones watching your screen around the clock. 🤖
🎙️ Featuring:
- Rick Howe, Host, The iTV Doctor
- Lucas Bertrand, Founder & CEO, Looper Insights
- Steve Shannon, CEO, Swerve TV
- Andreas Hofmann, Senior Director, webOS Product Management, North America, LG Electronics
Don’t miss this candid, no-slides conversation about the most contested real estate in streaming. Watch the full episode on demand! 🎥
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