by Lucas | Dec 23, 2025 | News
Media Play News features a full article by Looper Insights’ VP of Marketing, Francesca Pezzoli, examining one of the most critical – and often overlooked – questions in today’s streaming economy: does owning premium IP automatically guarantee visibility...
by Lucas | Dec 22, 2025 | News
Looper Insights’ AI Strategy Planner has been selected by Media Play News as one of the 20 most significant deployments of artificial intelligence in digital entertainment in 2025. The recognition appears in Media Play News’ December cover story, “Smart Moves: 20...
by Lucas | Dec 22, 2025 | News
Media Play News has published AI’s Second Act, a feature exploring how artificial intelligence is rapidly shifting from promise to practice across the digital entertainment ecosystem. The article draws on a Looper Insights study to highlight the growing divide between...
by Lucas | Dec 17, 2025 | Reports
Streaming in 2026 is entering a reset phase, driven by shifting audience behaviour, fragmented discovery and changing business models across the connected TV ecosystem. Based on a survey of 61 senior streaming, CTV and distribution executives, this report identifies...
by Lucas | Dec 17, 2025 | News
London – December 11, 2025 – Looper Insights, the leading CTV merchandising analytics platform, today announced that its Sports Visibility Tracker has been selected as a winner in this year’s Media & Entertainment: Best in Market Awards by TVBEurope....
