Streaming Made Easy features Looper Insights in its latest Above the Fold analysis by Marion Ranchet, looking at how the three NBA rights holders showed up on connected TV home screens during the opening weeks of the 2026 playoffs. Using Looper Insights’ data...
EMARKETER features Looper Insights in its US Sports Converged TV Advertising 2026 forecast, drawing on findings from our “Who Will Control Sports Streaming in 2026” report. The forecast cites Looper Insights data showing that 39% of US sports streaming...
Media Play News, Next TMT, and Chris Colombo spotlight Looper Insights’ April Streamer of the Month report, exploring how apps and titles competed for CTV home screen visibility across the U.S. April’s data shows Prime Video leading all apps with $154.7...
The NBA Playoffs are one of the most heavily promoted live sports moments on connected TV. Following an aggressive March Madness merchandising push, streamers entered mid-April under direct pressure to keep postseason coverage front-and-centre as viewer attention...
Next TMT features Looper Insights in its analysis of how OS-level platforms are tightening their grip on the CTV discovery layer – and why that dynamic is only intensifying. The piece draws on Looper’s April Streamer of the Month U.S. data and quotes from...
