The AI conversation in streaming has spent a lot of time focused on what audiences see – recommendations, search, personalisation. But according to Looper Insights’ latest research, the more immediate gains are happening further upstream. NewscastStudio...
As linear TV continues to fade, the question of who controls content discovery is becoming the defining battleground in streaming. In this week’s MPN Video Podcast, Next TMT’s David Bloom explores that shift, drawing on Looper Insights’ report...
Streaming companies are finding real value in AI – and the gains are concentrated in operations. TheDesk.net covers Looper Insights’ new report “The Other AI: Operational Intelligence in Streaming,” which examines how media companies are using...
For years, home-screen placement on CTV has been treated as a design decision – invisible to the buyers and sellers who should be pricing it. State of Streaming changes that framing, applying Looper Insights’ $MPV™ (Dollar Media Placement Value)...
The streaming industry is navigating two simultaneous AI transformations – and most of the attention is going to the wrong one. Looper Insights’ The Other AI: Operational Intelligence in Streaming examines where AI is actually delivering measurable,...
