by Lucas | Sep 25, 2026 | Reports
Thanksgiving is the most concentrated week in sports television. In 2025, three record-breaking NFL games averaged 44.7M viewers, and NFL placements on CTV home screens generated $10.49M in $MPV™ across the window. Looper Insights analysed two years of...
by Lucas | Sep 23, 2026 | News
Senior media executives don’t yet agree on how AI-driven content discovery should be regulated, but they do agree that the question can’t wait. NewscastStudio covers Looper Insights’ latest report, AI vs. Regulators: What Should Govern Content...
by Lucas | Sep 15, 2026 | News
AI recommendation engines and voice assistants now have a bigger say in what viewers find on connected TV, and industry leaders expect regulators to follow. TheDesk.net covers Looper Insights’ new report, AI vs. Regulators: What Should Govern Content Discovery...
by Lucas | Sep 14, 2026 | News
Ted Lasso’s return to Richmond made its mark on the CTV home screen in August. Looper Insights’ August 2026 Streamer of the Month report ranks the top 10 streaming apps and titles promoted across 13 major connected TV platforms in the US using $MPV™ (Dollar...
by Lucas | Sep 11, 2026 | Reports
The discovery layer is no longer passive. AI systems now determine what millions of viewers find – and what they never see. Looper Insights surveyed eighteen senior executives across streaming, broadcast and device manufacturing to find out which regulatory...
