Live sports rewrote the CTV promotional playbook in July. Looper Insights’ July 2026 Streamer of the Month report – which ranks the top 10 streaming apps and titles promoted across 13 major connected TV platforms in the US using $MPV™ (Dollar Media...
NBCUniversal’s expanded partnership with YouTube has been framed as a streaming distribution deal. But in a new op-ed for TV Tech, Francesca Pezzoli, VP of Marketing at Looper Insights, argues that its real significance runs much deeper – it’s a...
YouTube is now the largest television distributor in the United States by watch time. Looper Insights’ YouTube’s Path to TV Dominance report documents the five strategic moves that got it there. From the $2 billion NFL Sunday Ticket deal to the July 2026...
On 19 July, Spain beat Argentina in front of 62.8 million Americans – the most-watched soccer telecast in US history. The question Marion Ranchet set out to answer in her latest Above the Fold column: how did the three rights holders actually compete for...
The 2026 FIFA World Cup Final was the most-watched sporting event of the year. Looper Insights’ The Final Placement report captures exactly what happened across 19 major US connected TV platforms on the night of the 2026 FIFA World Cup Final. Using MPV™...
