A closer look at the hidden economy of CTV home screens – and why measuring true prominence is becoming essential as competition for visibility intensifies. 📺 Looper Insights was recently featured in an interview with Faultline, where our Founder &...
Looper Insights has been named a finalist for the Data and Analytics Technology category at the Smarter Sports Awards 2026 🏆 Our Sports Visibility Tracker for Sports Streaming has been recognised in a category that celebrates innovation in collecting,...
Streaming Made Easy features Looper Insights in its Above the Fold analysis by Marion Ranchet of Peacock’s February campaign, examining how home screen placement drove visibility during a major live sports window. The piece introduces Above the Fold, a new column...
The 2026 NBA All-Star Game delivered its largest audience since 2011 – but behind the numbers was a highly concentrated visibility strategy across connected TV. In 2026 NBA All-Star Game: Inside NBC and Peacock’s Push to Win Over the U.S., Looper Insights...
For the first time in modern sports broadcasting, the Super Bowl and the Winter Olympics unfolded on the same day – creating an unprecedented test of cross-platform execution across broadcast and streaming. In Legendary February: A Review of Milano Cortina...
