by Lucas | Jul 24, 2026 | News
Roku is the most strategically important CTV platform for home-screen visibility, according to 62% of senior streaming executives surveyed for Looper Insights’ new Home Screen Economy report. The finding lands at a pivotal moment: with Fox’s reported $22...
by Lucas | Jul 22, 2026 | News
The CTV home screen has become contested real estate – and small design changes are having outsized consequences for the services competing for placement on it. Looper Insights’ Q2 2026 CTV Interface Intelligence report, covered by PPC Land, tracks how...
by Lucas | Jul 20, 2026 | News
The FIFA World Cup dominated CTV promotional visibility in June, and Looper Insights’ June Streamer of the Month data is getting wide coverage this month. Fox One’s World Cup coverage topped the title chart at $17 million in $MPV™ (Dollar Media...
by Lucas | Jul 16, 2026 | News
State of Streaming features Looper Insights’ Q2 UI/UX data in a wide-ranging analysis of how CTV interface changes – from Apple TV’s home screen redesign to Roku’s largest overhaul in a decade – are reshaping promotional visibility across...
by Lucas | Jul 10, 2026 | Reports
Connected TV platforms are continuously evolving – their interfaces, their editorial surfaces, their approach to content discovery. Understanding what is changing, what is working, and where the industry is heading requires a consistent, independent view of the...
