CTV home screens have become some of the most commercially contested real estate in media. The streaming industry are paying premium prices for placement on the world’s leading platforms – yet most have no reliable way to verify whether those placements...
Streaming Made Easy features Looper Insights in its latest Above the Fold analysis by Marion Ranchet, drawing on Looper’s May UK data to test whether free streaming has delivered on its promise of an open, accessible shelf. The answer, in hard numbers: not...
Merchandising visibility across the UK free-streaming market Inside the Report Who’s winning the UK’s free streaming market, and why. How the PSBs and international players compete for visibility. What drives discovery on the CTV interface. Where...
Media Play News features Looper Insights VP of Marketing Francesca Pezzoli in an opinion piece examining what Fox’s planned acquisition of Roku reveals about where streaming competition is really heading. The piece argues that the strategic centre of gravity in...
Looper Insights, the leading CTV merchandising analytics platform, has partnered with State of Streaming, the streaming industry intelligence platform, to provide exclusive, data-backed editorial content for streaming, advertising and media executives. Through the...
