The CTV home screen has become contested real estate – and small design changes are having outsized consequences for the services competing for placement on it. Looper Insights’ Q2 2026 CTV Interface Intelligence report, covered by PPC Land, tracks how...
The FIFA World Cup dominated CTV promotional visibility in June, and Looper Insights’ June Streamer of the Month data is getting wide coverage this month. Fox One’s World Cup coverage topped the title chart at $17 million in $MPV™ (Dollar Media...
State of Streaming features Looper Insights’ Q2 UI/UX data in a wide-ranging analysis of how CTV interface changes – from Apple TV’s home screen redesign to Roku’s largest overhaul in a decade – are reshaping promotional visibility across...
Connected TV platforms are continuously evolving – their interfaces, their editorial surfaces, their approach to content discovery. Understanding what is changing, what is working, and where the industry is heading requires a consistent, independent view of the...
CTV home screens have become some of the most commercially contested real estate in media. The streaming industry are paying premium prices for placement on the world’s leading platforms – yet most have no reliable way to verify whether those placements...
